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How To Achieve Search Engine Friendly Web Design

When you assign the building of a website to a designer, the main focus for most people is the aesthetic design. Everyone wants a great looking site with professional looking graphics, but quite often this comes at the expense of functionality.

Your website should be a 24/7 working salesperson for your company, bringing in new business round the clock so that every time you check your inbox you should have new enquiries from leads sitting in there that are waiting to be turned into sales.

The job of a website can vary. You can use it to capture prospects contact details so that you can contact them at a later date to sell to them, you can use it to generate leads for you to contact with a quote, or you can use it to sell direct to the public automatically. It will of course depend on your business as to what the purpose of your website is, but the important thing here is that your site must have a purpose!!!

Once you know the purpose of your site, you should think about calls to action. Your site should have a call to action on each page i.e. each visitor has some kind of action to take once they’ve read the content on the page. The content of your pages should be structured as follows, identify the problem that a visitor of your site would have, explain how you can solve it, provide an easy, simple way for the prospect to contact you.

Once your site is set up in this way and its all set to work like a proper sales funnel, it is then time to try and bring in some traffic. This is where many web designers fail as many dont realise that some functions of a site, like having lots of Flash animations or using a content management system is likely to hinder the sites progress in the search engine rankings.

So to avoid having to completely re-do your website in order to get traffic, the best course of action is to consult an experienced SEO company before you commission the building of your site to a designer.

For more information about web design, visit deehowebdesign.co.uk by clicking on website design northamptonshire or website seo bedfordshire

categories: seo,search engines,web design,websites,internet,computers,advice,business,promotion,marketing,technology,misc

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