Plumbing Glory
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Its been an incredible ride until now. Whichever states weve set up our initial marketing base in, the responses have been good and immensely encouraging. Going as per previous case studies and pilot assignments on plumbing by other competitors, we were a little skeptical on how things would unfold.
The uncertainty had more to do with the fact that Plumbing isnt a prime career option and not very popular, owing to lack of awareness of its actual potential. The clients dont seem very aptly convinced until they realize how important plumbing really is.
Keeping all these issues in mind, we designed a campaign on Plumbing services in 5 most densely populated cities of USA. The idea behind choosing this a sample set was pretty much simple- these cities would have a stronger potential for plumbing requirements and more scope for such important yet in-the”shadow professions.
For years together, we have sat up and noticed beautiful tap faucets and bronze wipe slates adorning our houses but no ones really sat down to understand that all this is made possible by some adept consideration of professional standard.
And now the basic pilot study has revealed two most amazing facts about all of this- One, most people who want to own the perfect garden or the most polished and well-planned piping layout now also wish to understand how plumbing systems operate. Two, they also want to ensure that they have some professional plumbing help at all times to keep their house working perfectly fine.
Another worth mentioning point in all of this is that everybody now also considers buying washers, valves, pipes, drain, drain caps and other plumbing equipment a purchase decision that requires good amount of contemplation and attention, for which, one must really be possessing the apt degree of knowledge.
The good part of this has been that we shall now be getting to release home-use manuals on Home Improvement in the coming few weeks, citing popular demand. Also the fact that Plumbing has picked up good amount of buzz will really give a further boost to this entire initiative.
So we look forward to expanding a lot more into the minds of other American cities. I shall be back with more on our growth plans and progress. By the time I interact with you next, we should have scaled our demo set-ups and mobile test vans.
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