Beyond Display or Banner Advertising
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You might have seen a lot of them lately. Glittering graphics to interactive to a popping model from nowhere, internet banners or display advertising have come a long way fever since they first came out. Many have speculated that banners came from print media where you can easily see them from the content. There are good and there are also bad things about internet banners. Despite newer advertising models particularly from major search engines coming out, banner ads still have their place cemented on online advertising.
Banners came in different forms and styles, but perhaps what differentiate your ad from others is through your strong ad description which can capture the user’s attention and click through it. Let us look at the different display advertising you can select from. Banners come in different size and types, oftentimes the larger the size, the more prominent it will stand out and which can be good or bad as well. Most people nowadays consider banner advertising as spam. Getting the biggest real state may backfire on you. Instead of getting their attention, you may inadvertently tell them how big a spammer you are. The placement of the banner is also a deciding factor on how much it will cost. The general rule of placement fees is what marketers called the three fold process. Three-fold comes from newspaper where it is divided onto three imaginary parts. The area above-the-fold is the stories and content that is more pertinent and important. Stories placed here are getting premium attention as it is where people look at first. Those that are placed on footers or those below the third part are called below-the-fold and which may not be the best place to place an ad especially if the website loads a bit slow.
It makes no sense to place a computer parts advertisement on a tropical fish web site. Not only your clicks will decrease, you will get unfavorable thumbs down with search engines. Getting your site advertise on affiliates can be anything that has at least 50 percent relevancy. No need to have an exact match or a very close association but just something in between. As such, there is no objective way of knowing which site is relevant. How can you measure the traffic or efficiency of your display ads? Obviously, you will have a very slim margin of visitors to your site if you do not promote a relevant subject on the affiliate’s site. It is just a waste of space, time and money and there is no way for you to get anywhere fast. Sometimes, getting your display ads on a high traffic site needs much thought from the receiving end. They’ll probably deny your site if it is not without their site topic.
Remember, there is no guarantee that one method works better than another method. Understand that it is not wasting time on something not productive but be courageous and move on to the next strategy. There are a lot of ways to go about the advertising world. One of them is through article marketing. A summary of what your product is can be a great jumpstart and who knows where it will lead. By summing up your products in concise manner, you save people time and make it more interesting. Don’t print every detail of your company or products, just those that make impact. Remember, not every visitor of your site don’t want to get bored with all the fuzzy details so it would be better to give them informative segments instead of useless junk.
Banner ads might be getting weaker but that doesn’t mean that they don’t deserve to be utilized. Remembering a few rules will help you understand the industry. There is no perfect one solution-fits-all approach that can be used over and over again. Again, it is your perceived instinct that will help in determining where to place your ads and when. As for the rules, try to stay away from placing a banner ad on an affiliate site. Most of the time, these are eye candy that nobody goes to. If you are going the affiliate’s route, follow the advice above and let them point to you. Affiliates normally take a 20-30 percent cut for each sale depending on the item.
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