The New History Of E-Cigarettes – Increasing Use Or Attempts to Kill The Competition?
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Electronic cigarettes have a rather short history. Introduced in 2003 by SBT Co. Ltd of Beijing, China the first e-cigarettes were short on both design and function. After the initial launch of the new products, Ruyan developed the design further using new e-cigarette technology and introduced electronic cigarettes to the European market in 2006. “Electro fag” was the name used in European promotions for the electronic cigarettes.
Initially, the e-cig was not meant as a replacement for tobacco but as an alternative nicotine delivery system to be used where tobacco smoking was not allowed. The purpose was simply to ease the nicotine cravings of smokers during periods when smoking was not an activity they could indulge in. Overly promotional marketers quickly began referring to e-cigarettes as a method to help the public stop smoking. Manufacturers recognized the danger of making such claims and disapproved of the ads. The World Health Organization issued a statement condemning the portrayal of electronic smoking products as a cure for smoking as benefits and risks of e-cigarettes had not been tested.
Some smokers consider e-cigarettes to be a hobby but not a habit. Gathering online in forums, electronic smokers who refer to themselves as “vapers” argue the merits of one e-liquid over another, offer advice on the best electronic cigarettes and discuss vapor volume endlessly.
Early e-cigarette designs parroted the image of tobacco smokes. In time, new designs were added as smoking electronically came into its own. Now buyers can choose from a variety of colors stylishly designed and may opt for logos or elegant designs on their e-cigs. Some versions bear little resemblance to traditional cigarettes while others are so closely designed to mimic tobacco products you must look twice to tell the difference. Popularity of e-cigarettes continues to grow.
A trade association was formed by the suppliers of electronic cigarettes to present the e-cig as a viable and safe alternative to smoking tobacco. The rapidly increasing popularity of electronic brands makes it imperative to share accurate information with the public.
A significant amount of opposition has been exerted by big tobacco and big pharma who have targeted electronic cigarettes as the enemy (i.e., the competition). The powerful lobbyists of these conglomerates have exerted pressure on the FDA to regulate or ban electronic smokes. The FDA appears to have folded under the pressure and has issued its own warnings about e-cigs. However, a recent court decision that reversed an import ban imposed by the FDA may counteract at least some of this government agency’s bias.
Tobacco companies and pharmaceuticals have been quick to spread misinformation about the effects of e-smoking. Amazingly, companies that sell the most dangerous consumer product available to the public are expressing concern about the safety of electronic cigarettes and the effect e-cigs might have on public health.
Perhaps the most innovative new design in the e-cigarette market is the disposable cartridge model. A small mouthpiece that can be unscrewed, discarded and replaced with a new cartridge pre-loaded with flavor and nicotine makes smoking electronically as easy as opening a pack of cigarettes. One replaceable cartridge is equal to about 400 puffs which is one pack of standard cigarettes. No e-liquid is required and no cleaning is not needed.
Though the history of e-cigarettes may be short, the future is very bright for this product. The improvements in user experience and vapor volume combined with factual information is being provided to the buying public. Suppliers hope this will generate a demand for e-cigs that will only increase with time.
Mary Kay Rivers is a true expert in the field of electronic cigarettes. Her publications about an interesing story of the FDA and e-cigs and about the best electronic cigarette are well-known.
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