7 Reasons You Should Never Give Up Your Blog for Google+
Before you start reading your reasons, consider the fact that it may be better to have both a Google+ blog and a regular blog. The only thing that may stop you from doing this is time and effort. Having two blogs means twice as many posts per week, and twice as much maintenance. If you are going to choose between the two, then it is always better to have a regular mainstream blog. Here are the reasons why.
- Google+ is not a blogging platform – The point is that Google+ is a social media network. It is a forum where people can exchange ideas, make friends, or simply kill a few hours. It is not built to be a blogging platform. If a person wants to find a blog about his or her subject of choice, the first place that person is going to look is not Google+. They are going to look on the Google search engine, and on mainstream blog directories. Plus, if Google+ is built for web 2.0, then that it does have a few factors that make it a good blogging platform. But, it will never be as good, compressive or as usable as an actual blog website.
- Google+ is not followed by the search engines like a blog is – Google+ is a social media network, and so may have some of its content appear on the search engine results pages. But, it is not indexed, crawled or stored in the same way as a blog. A blog is viewed as a more permanent feature, and Google will place more stock in it as it gets older and archives more posts. The same is not true of any of the social media profiles. Your blog on Google+ will always come second place to a well optimized and traditional blog.
- It is easier to retain loyal viewers with a blog – People use RSS feeds and their favorite’s bars. They use directories and even search out blogs on search engines. What they do not do is log onto Google+ to find the newest blog post. Some people may do, but most will be logging on to Google+ to check their profiles and messages.
- With Google+ you are sharing an audience – This is a very important factor. You are sharing the Google audience, which is around 65,000,000 unique visitors per month. Google the search engine gets billions of unique visitors per month. When you blog on Google+ you are taking a small share of the Google+ traffic. If you have a regular blog then you are sharing all of the potential traffic in the world (not just the people who use the search engines either).
- Social media blog have less opportunity for diversity – You could add tools, sales widgets, photo albums, programs, music, etc to your blog. You cannot do such things with a Google+ blog. You are restricted to doing things their way and how they say. With your own blog you may program in as much variation as you like. Many people have comment sections that may be accessed with different social media profiles, but you cannot do this with a Google+ profile.
- It is harder to schedule posts and RSS feed updates – It is possible to use tools to schedule Google+ posts, but it is much better to use the scheduling tools available for regular blogs. Not only are you able to upload your posts weeks in advance, you may also find scheduling tools that will update your RSS feed too. The scheduling tools for blogs are a lot more comprehensive and multifunctional. The ability to upload posts weeks in advance means that you can take a holiday from blogging for a month if you like.
- You have no control over its design – With any social media network blog, you are forced to accept the designs that they impose on you. How is this different from using a CMS? It isn’t, but nobody forces you to use a certain content management system, or to be restricted to it. Plus, even the most basic CMS programs have choices for templates and designs. A social media network such as Google+ may offer you the opportunity to add a few customizations, but with a blog that you host under your domain name and that you have paid for hosting for, you are only limited by your imagination (and budget and skill, if you wish to define those as limiting factors).
The guest post is written by Sonia Jackson from http://www.cool-essays.com. She writes essays on different topics and can give you useful advice.