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3 BIG Cover Letter Do Not’s

Cover letters are one of the most underused and overlooked tools in a job hunters toolbox. Most people just take a measly five minutes and throw together together a bland generic cover letter without customizing the cover letter for the specific job. Regrettably for them the cover letter is arguably the most important part of a job application and combined with a powerful resume can get you tons of hot interviews for great jobs. Here are some common mistakes that are very easy to avoid but will improve your chances for success greatly:

1. Skipping the cover letter. Always, always write a cover letter, even if you are really tired and need to send the application tomorrow morning. After all, it takes only a couple of hours and could give you a tremendous advantage over your competitors. Chances are that at least a couple of them didn’t write a cover letter, and those application will surely be thrown out in the first round of selections. Only skip the cover letter if the instructions in the advertisement say so.

2. Addressing the wrong person or no one at all. Before you send out your application, find out who is responsible for hiring in that department. Usually the name will be written in the job ad, but if it is not you can find it on the company’s web page or by giving the company a quick phone call. When you have a name make sure to address that individual and write a letter that is targeted at him or her. If you do not know the name and gender of the recipient start the letter with something gender neutral.

3. Do not attach a photo to the application. A couple of years ago there was a trend to include a picture of yourself in your cover letter and resume. Now it is considered bad form. Note that this do not apply to actors, models, television hosts and other professions where the employers need to know how you look. If you are not sure if you should include a picture you can always call and ask.

Start working on your cover letter right now! Good luck!

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